Over the past year we have been fortunate enough to achieve some incredible milestones within Proverb, one of which we are particularly proud of – winning four Beauty Shortlist Awards 2021 for our hero products. Deodorant Back in June 2019 a very small Proverb, set up a crowdfunding page to transform co-founders, Kirstie and Luke’s reality of creating a sustainable bathroom – starting with a Natural Refillable Deodorant. 500 amazing people bought deodorants which enabled our first run and these were delivered in December 2019. The stage was set for a big launch in April 2020 … or so we thought! Covid scuppered the investment round and launch. Instead, we decided to produce on a small scale for a year...
As the world becomes more socially aware of the environmental impact of products, people are left questioning whether a natural is better. From the food you eat, to the products applied on your face and the deodorant used every morning. But do they really work? More importantly, does aluminium free deodorant work? Or are you going to be left in a smelly state? We investigate natural deodorant… What is aluminium and what is deodorant? First of all, let’s start with what deodorant actually is. People tend to use the word “deodorant” as an umbrella term for anything we wipe on our underarms – which isn’t exactly accurate. The confusion starts when you start talking about the differences between deodorant and...
Sanitising has quickly become a conversation starter like the weather. This year, unlike most, has transformed our way of thinking - sanitising has become as important as brushing your teeth everyday. But what is the difference between hand gel and hand sanitiser spray? We created your go-to guide for all things sanitising... What is sanitising? Sanitising is the process of killing bacteria (what you cannot see) and this is achieved by using heat and/or chemicals. It is not an option to use either a detergent or a sanitiser – both must be used. In short, sanitising is a step beyond the cleaning process of applying or spraying chemicals to disinfect a clean surface or hands to a safe level. In...
A recent American study from CeraVe found that 52% of consumers use bath wash or hand soap to cleanse their faces. You could almost hear the screeching of dermatologist’s voices when this was announced. Let’s be very clear from the off, you should never be washing your face with soap. The lack of public knowledge around cleansing was staggering, which is why we are here to help. This is the ultimate guide to washing your face with soap: is it a good idea or should you avoid it? What is soap? Soap is a cleansing agent created by the chemical reaction of fatty acid with an alkali metal hydroxide. Chemically speaking, soap is a salt composed of alkali metal, such as...
Whatever it is about a New Year and in this case a New Decade it seems to provoke the need to reevaluate ones’ life and goals. Kirstie and I spent the Christmas period reflecting on the past decade and asking our selves why there is such a strong draw to consider the next 10 years with such reverence! I can’t pretend to give a solid scientific answer to those questions however I do know that it is a real thing - but is it helpful! As with all things, I think that largely depends on how you approach the exercise of looking back over the past and planning for the future. So here are my personal rules for making the...
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