Kirstie Sherriff, Proverb Founder explains why it's important to Feed Your Skin.
"In the world of sports nutrition we understand that what you put into your body effects performance. A move to a cleaner diet full of proteins, healthy fats and organic vegetables gets results.
This same principle applies to skincare. Your skin is your largest organ and absorbs up to 70% of what you put on it. Ingredients in your skincare can have a huge effect on your body and overall health. It’s time to cut out the toxins, and replace them with effective, active organics. Feed your skin as you would your body.
Avoid;
- Petro chemicals and mineral oils - derived from petroleum, cheap and pore clogging
- Synthetic fragrances / Parfum – hiding tens of ingredients you don’t know about and can be irritating
- GM ingredients
- Sodium Lauryl Sulphate
- TEA, DEA or MEA PEGs
- Propylene Gylcol
- Parabens
- Phenoxyethanol
- Cheap bulkers and fillers
Include;
- Powerful Anti-oxidants
- Natural Proteins
- Organic superfoods
- Vitamins
- Fermented Ingredients
- Omega Fatty Acids
- Natural Salts and Earth Clays
- Marine Botanicals
- Organic Oils and Butters
- Pure Essential Oils
- Herbs and Herbal Extracts
- Biodegradable Ingredients
- Sustainable Sourced Ingredients
Make sure you read the label before applying product. Basically if it sounds like it’s not good enough to eat, then question why you would put it on your skin. Feed Your Skin as you do your Body."
Follow our series of Proverb MIND, PT and GET OUT WHAT YOU PUT IN for more insights and info on how to maximise your personal performance.
Proverb is globally the first male skincare brand to receive EWG verification and certification from the leading US authority on health and toxicity of cosmetic ingredients. We are also the first full range of skincare to receive this in the UK.