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News — Luke Sherriff RSS



WOW 2020 - HOW DID THAT HAPPEN!

Whatever it is about a New Year and in this case a New Decade it seems to provoke the need to reevaluate ones’ life and goals. Kirstie and I spent the Christmas period reflecting on the past decade and asking our selves why there is such a strong draw to consider the next 10 years with such reverence! I can’t pretend to give a solid scientific answer to those questions however I do know that it is a real thing -  but is it helpful! As with all things, I think that largely depends on how you approach the exercise of looking back over the past and planning for the future. So here are my personal rules for making the...

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Proverb MIND. LIVE LIFEFUELLED

How to get the most out of life by Proverb founder, Luke Sherriff. My background is professional rugby, training with and playing for Harlequins taught me physical rigor and determination. It also taught me the power of the mind. How you deal with challenges and your attitude towards them has a huge impact on overall performance.  It was commented on that I had a different attitude. I simply looked at life differently to most people. Instead of seeing live as a series of difficult challenges I truly believe that every day it gives us an opportunity to be inspired and do better. It wasn’t until recently however when I read Viktor Frankl’s, “Man’s Search For Meaning” that he was able...

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Proverb. The Founders Story

Luke and Kirstie Sherriff set up Proverb with the mission to inspire men to feel better about their skin, body and mindset through being lifefuelled. The pair met at Oxford University from where Luke signed a professional rugby contract for Harlequins RFC and played in the Premiership and in top flight rugby for 11 years including the England and Great Britain 7s and Barbarians squads as well as captaining Harlequins in the Heineken Cup. Understandably he developed a dedication to elite health, diet and wellbeing leading him to join Kirstie in 2009 to launch their first natural and organic range. Kirstie was listed as the 2015 Number One Most Influential Person in the Natural Beauty Yearbook ‘Who’s Who’. She has...

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