Proverb. The Founders Story

Luke and Kirstie Sherriff set up Proverb with the mission to inspire men to feel better about their skin, body and mindset through being lifefuelled.

The pair met at Oxford University from where Luke signed a professional rugby contract for Harlequins RFC and played in the Premiership and in top flight rugby for 11 years including the England and Great Britain 7s and Barbarians squads as well as captaining Harlequins in the Heineken Cup. Understandably he developed a dedication to elite health, diet and wellbeing leading him to join Kirstie in 2009 to launch their first natural and organic range. Kirstie was listed as the 2015 Number One Most Influential Person in the Natural Beauty Yearbook ‘Who’s Who’. She has developed beauty schools, an organic certified spa product house and has been responsible for developing treatment protocols and training therapists to have an elite 5* spa touch globally with spas such as Aman Global Resorts, Cowley Manor and The Scarlet. In 2015 John Lewis’s first concept &Beauty spas were added to this list. Ben Burch, the final founder, is a former Great Britain Rower who recently completed the arduous Marathon Des Sables comprising of 160 miles in 6 days across the desert for ‘fun’. While officially he is the IT expert, it is his mental drive and resilience that complete the Proverb trio of skin, body and mindset.

They set up Proverb with the mission to inspire men to feel better about their skin, body and mindset through being lifefuelled – Get Out What You Put In.