Cleansing Nutrient Mud + Free Deodorant

Dermatologically tested? Yes the Mud is. With the deodorant, no, we have done consumer trials, see FAQs for results.
Nuts? No nut-based ingredients in the deodorant. Only the Cleanse & Shave Nutrient Mud which contains a small amount of sweet almond oil.
Vegan? Yes
Animal testing? No.
Sold in China? No
Allergies? Please check full inci list. we list everything including not hiding fragrance under the word ‘parfum’
Suitable during pregnancy? yes
Suitable for heavy make up?If you wear a lot of make-up, we would suggest you use an oily balm based cleanser first and then use this Cleanse & Shave Mud as your second cleanse. We have amazing results in our salons doing this but for very heavy eye make-up something oilier would work better first. Truthful as always!
Recyclable? Yes, all our packaging is 100% recyclable with our new tubes using aluminium, one of the most recyclable materials currently in us.
Refillable? The deodorant is refillable, with the Cleanse Mud we are working on it.
Storage Below 25 degrees in a cool, dark place

Free from Parabens, petroleum, PEGs, propylene glycol, artificial fragrance, GM modified ingredients, SLS, Gluten

Natural & organic? Entirely natural with organic ingredients. Most brands would happily say 100%. Proverb means truth. All emulsions made in the UK have to have a preservative. We use the organic certification allowed preservative dehydroacetic acid. Although you are allowed to label it natural it isn’t truly. There is 0.6% in the bottle as legally require.

Our dedication to natural & organic Greenwashing brands pretending to be natural, is rife and only getting worse. We will only ever tell you the truth about our ingredients, the sources and which elements are natural, organic or the legal required preservatives. We formulate with painstaking dedication to this mantra for your health but also as it ensures the elite grown version of each ingredient.

Made in England? Yes, formulated and made in England where our headquarters are. Ingredients are sourced sustainably from around the world. Lifefuelled humans using the products globally.

In vitro & in vivo lab proven actives? Yes, we have selected many active ingredients with strong in vitro and in vivo testing results for the individual ingredients. Combining this with researching the source, origins and ethics of each ingredient.

‘Clean’ brands tend to be younger and newer to market and thus don’t usually invest the large amount of funds needed to clinically trial products to prove results in an independent lab. Not us; we are firmly committed to do this as the clean, organic and natural sector has to prove it works. As we grow the brand, we will grow the investment into clinical testing as a priority but below are our test results so far!

Dermatological testing All Proverb skincare has been successfully Dermatologically tested.

Lab tests on individual ingredients

Antarctic glycoproteins- With its natural cryoprotective properties against water loss and dry skin allied with increased Collagen synthesis by up to 34% and the ability to reduce wrinkles depth by an average of 44% in just 30 days, this sustainably sourced marine supplement will lead to a younger and firmer-looking complexion.

Freeze dried acai berry powder has the highest ORAC value (Oxygen Radical Absorbance Capacity) of any other fruit/berry per 100g serving.

Believe it or not you can do clinical deodorant trials, but we are not at the stage of being able to invest in these yet. They actually do it by sniffing armpits- what a job!

Proverb Consumer Trials: In our pre-launch testing we sent out over 500 products to more than 200 participants to get real life feedback on how the product was working. We were blown away by the results with a 97% satisfaction rating and 93% reporting that the product worked all day.

Stage one with the Nutri Mud is to get used to it as it is such a different texture to most face wash and cleansers! We are always truthful and it takes an open mind which once people conquer they tell us they would never go back! It helps to not use too much in this phase and ensure you use some water with it.

Your skin should immediately look calmer and more of an even colour tone once you have used the Cleanse and Shave Nutrient Mud.

Skin should never feel tight or dry after washing or showering. So, if this normally happens to you - we would expect over the first 2-3 weeks this should reduce, especially if you are combining the Cleanse & Shave Mud with any of our moisturisers.

You should feel fresh and clean every time you use it.

If you suffer from shaving rash then we would expect this to reduce every time you use it till ideally you no longer suffer with it. You need to rinse your blade with very hot water to remove the mud residue from the metal during shaving.

Remember as your skin cycle is approximately 28 days when you change to any new skincare, you should commit to 4 weeks to ensure your skin likes it.

With the deodorant, it should glide on well. If you feel your armpits once it has dried there is a thin light powder coating, not something you feel unless you touch with your fingertips.

The Proverb scents are subtle and clearly natural, but they last all day. When you switch from mainstream to natural deodorant you can go through an ‘armpit adjustment phase’. Your body gets rid of the toxins built up in the skin plus your sweat glands have to adapt to not being blocked by ingredients like aluminium. You can feel like you sweat more and not smell great.

This does not happen to everyone. If it does it can take up to 14- 30 days for your body to regulate itself. Make sure you drink lots of water, wear natural fibres, wash your armpits every day and apply your deodorant more frequently. Be patient, don’t give up on the process. Your body is insanely clever and will find a natural balance.

WHAT ELSE CAN I DO FOR SWEAT & BO?

Our founders have 20 years of professional sweaty sport (Luke) and skincare expertise (Kirstie) so they are well placed to help educate. Thus, the Proverb blog is full of helpful tips. Click here to read more on ‘How to control sweat ??’

PROVERB 4 X 4 X 4

Your deodorant is the first product in your 4 x 4 x 4 morning routine. If you love it then the next stages are to try the skincare program, built to the same ingredient and results ethos.

Use your products in prescribed order: Deodorant, Facial Cleanse & Shave Nutrient Mud, Serum, Moisturiser and include 4 Proverb facial gym massage moves, to look and feel in peak condition.

Twice a week also use the Energising Facial Scrub.

If you would like samples of Proverb skincare added to your deodorant order please ask. These come in our home compostable sachets so there is no plastic wastage.

THE CASE

You need only one of our solid, hardwearing deodorant cases that can be used over and over again. They are smooth to touch, never dent and are happy rolling around in your gym and travel bag. They are suitable to put in the dishwasher and on average will save you adding 8-12 deodorant cases a year to plastic landfill.

The elephant in the room- but the case is plastic??? Sure is. We have made organic and natural skincare since 2007 and the right packaging choice for this is a huge part. We are well practiced at it and have used many options in our ranges - glass, aluminium, PET plastics, bioplastics. Clearly, we started this journey believing the case would never be plastic, we went straight to cardboard tubes. However, we are also academics and research everything to the hilt and if you are really willing to take the time and learn, then it is never that simple. All the marketing of “deodorant cases made entirely from plants” or aluminum being better for the world is frankly just that - marketing.

Kirstie explains this deodorant case transition through paper, aluminum, bioplastics, post-consumer plastic and how there is never black and white answers in the pursuit to stop excess packaging-only grey and an awful lot of marketing crap and consumer misperception. Read More.

THE REFILL

Paper: Your deodorant refill arrives in a beautiful very specialist paper wrap, that protects the deodorant but can also be put straight into the paper stream or compost.

Wheel-Loop Back: When you finish the refill there is a small PET plastic wheel on the base- it looks like a Trivia Pursuits cheese wheel! Please keep and collect these and we will send you a special bag to get them back to us, at no cost to you so we can loop them back into production. They are widely recycled if required.

Our Mud has a very unique texture - like whipped mud that glides on and makes your skin feel cool. Apply it neat and it feels like a creamy clay mask texture. However, as soon as you add water to your face it becomes an emulsified creamy face wash allowing you to really massage the skin and boost blood and nutrients to the skin cells.

The combination of natural clays is crucial to the anti-redness and smooth, even skin colour, but they are white. All skins - but especially darker skins definitely need a clean face flannel or muslin cloth to remove it. This is a win, as the cloth will also provide a gentle exfoliation.

It smells clean and calming, citrus with a woody tone.



With the deodorant, we get rave reviews about the aromas-you can smell our spa product and treatment background!

Wild Mint & Eucalyptus is blended with geranium and a dash of lavender. Invigorating, a ‘wake up and focus’ aroma and perfect for the morning or a hard day ahead.

Coconut & Tonka is a gentler smell. The coconut is not blended with sweet vanilla which is very typical in coconut fragrance. Instead, you have some coffee, apricot and apple. Combined with the darker oriental tonka smell, you get an interesting coconut combination.

Unfragranced does not smell, but if you have sensitive unhappy armpits, they will thank you for it!

The deodorant is smooth to apply. If you feel your armpits once it has dried there is a thin light powder coating, not something you feel unless you touch with your fingertips.

Lemongrass & Mrytle is zingy and citrus fresh, some say it smells like lemon sherbert and for others it is a lovely reminder of holidays in South East Asia. It is sure to brighten your day.