TIME FOR A CATCH UP. Well just over a week ago in Dubai we launched PROVERB in Harvey Nichols and on Etihad airways. It was a big week! Nothing short of EPIC and beyond our expectations.
It was also a chance to reflect on how far we have come and where the story began. In short PROVERB is a combination of my passion for delivering performance in health + wellbeing with Kirstie's passion for organic + natural skincare. It was also a chance to see speak first hand to over 300 knowledgeable aircrew and customers to find out the 3 unique things about us that resonated with them?
USP 1 = EWG Certified. We are globally the first complete male skincare brand to receive EWG verification and certification from the leading US authority on health and toxicity of cosmetic ingredients. We are also the first full range of skincare to receive this in the UK. No other brand has this for every bottle.
Knowing that the ingredients we choose are clean and safe and being able to see first hand the natural and organic alternatives that go into our skincare was definitely something people were keen to find out more about.
USP 2 = LAB PROVEN to work. My background in professional sport made results something that drove everything we did and so when we were formulating products it was at the forefront of my mind that this is why people buy skincare - to see a difference. Proving this however is surprisingly not the norm especially for natural and organic products. So we pledged to source ingredients that were not only safe but were Lab Proven to deliver a result and where possible clinically test the full product like our Moisturiser to prove they moisturise - which they do!!
Whether it was the air crew or customers in Harvey Nichols they all said how important it was for them to see results and when selling the brand to others felt this was a must.
USP 3 = We spend more on our ingredients than our packaging. Don’t get me wrong, we invest in recyclable airless packaging that gives an awesome consumer experience but we spend more on what goes inside as this is what delivers the results. I can’t say 100% how other skincare brands weigh up this decision but I am proud of our choices to give our customers more of what they are actually paying for - clean, active, natural and organic ingredients you would be happy to have in your morning NutriBullet.
Personally I was surprised but how many of those we spoke to knew that most of what they normally spent money on in the cosmetics world was packaging so this was a message that make a bigger impact that expected!
Thanks for your continued support in our attempt to not only think outside the box when it comes to skincare but to go even further and imagine there is no box! Exciting things are coming and we are hoping to add to this list of what makes us different adding value to both your life and others.
Watch this space!