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Proverb Relaunch With Minimal Waste Skincare Packaging


At Proverb we are committed to reducing the consumption of single-use plastic on our packaging. That’s why we’ve created a sleek new design and are relaunching our skincare range.

Our compostable skincare samples were only our first step to becoming more sustainable! Proverb’s natural and lab-proven formula now offers plastic-free “reloads'' when you re-purchase the products.

We previously re-launched the best selling Cleanse & Shave Mud and Energising Facial Scrub with eco-friendly aluminium tubes. From Friday 11th February 2022, you can now purchase the Proverb moisturisers and serum in a glass bottle with a pump and outer protective box on your first order. When you have an ongoing order, you will receive a glass bottle with a tiny recyclable aluminium cap so you can reuse the original pumps.  

Proverb’s co-founder, Kirstie, explains the move to more sustainable packaging: “For us, it wasn’t a question in re-packaging our skincare. We knew that even as a small brand, we can make a big difference in the amount of single-use plastic our customers are consuming.”

At Proverb, we know we can’t get around the fact that on your first order, you will receive a plastic pump, so we hope that by re-using this, it will cut down the amount of plastic heading to landfills and our oceans. In the meantime, we are eagerly watching other packaging suppliers, urging them to create a pump that doesn't contain plastic - unfortunately, the technology isn’t there yet. Industry-wide pumps are the real issues, as they are mixed materials and very hard to truly recycle. But we stay optimistic!

With the world becoming more aware of the impact of beauty and skincare packaging on the environment, we are trying to encourage you and everyone else to save as much packaging waste as possible and do our part to make this process as easy as possible. 

Take a look at our new minimal waste skincare packaging, and tell us what you think!


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