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Introducing Zentribe Sustainable Yoga Mats: Building brand through partnerships


For all the trials and tribulations of COVID-19, and possibly an oxymoron, it seems to have bought people together on many levels. For us at PROVERB®, as a business and brand, we have been exceptionally lucky for this to have occurred most clearly by way of of introduction to some amazing brands also looking create products that both help people stay healthier both mental and physically but also have a positive impact on the planet. In particular, the chance to get to know Kylie, from @zentribe_uk, has been an incredible opportunity to share ideas, stories and compare product innovations.

If you are looking for a yoga matt that ticks all the boxes look know further…



ZenTribe has created a yoga mat with a difference, believing its time to evolve your yoga practice. Their yoga mat created with sustainably sourced materials and practises to ensure a positive impact on our amazing vast planet, that we call home.

On first meeting their Founder, Kylie an ocean loving yogi based in the city by the sea, it was clear that we had a lot in common, not just in the overlap of our customers, but in our collaborative attitude to sharing idea, thinking outside the box and solving the problems that we all know we but aren’t always sure how to tackle them.

For her, the problem was stark, how can it be right to consider yourself holistic and Zen, meditating and practicing yoga, while sitting on a foam or plastic matt that most likely was going to end up being part polluting our oceans, something she was very passionate about.

So, she decided to combine her 2 passions and create a yoga matt with as much positive impact as you can imagine!!

It took a lot of hard craft to try and find the right materials and manufacturer to make something unique she nailed it. After discovering that there is a surplus of cork granules wasted every year from wine cork stopper distilleries and consumers, Zentribe, decided to utilise the surplus and use the recycled granulated cork wine stoppers in our mats, by doing this they are actively reducing both greenhouse gases and landfill waste.

On top of this they are also:

Off setting their carbon footprint

Planting trees for each purchase

Using Biodegradable Packaging

It was inspiring to see what could be done, one of the other awesome benefits of brands collaborating. It sometimes feels like you are fighting an insurmountable battle to get consumers to care, to make a real impact, and that you are doing it on your own.

But that just isn’t true - by meeting other founders and brands that share the same ideals it is clear that we are not at this alone, we can affect change together and people do care and for these reasons while it makes such perfect sense to share each other stories with our followers.

At the end of the day we are all about making the consumers life easier, helping them make better decisions for them, their family and the planet and buy collaborating as brands we can bring our followers ideas, products and services saving the time and money #winwin

Brand partnerships, whether it be with individuals or other businesses, is something that we are very passionate about nurturing to create long lasting relationships creating real value for our followers and making some great friends along the way.

So check out Zentribe or @zentribe_uk and follow Kylie’s journey, and I dare you not to be inspired!

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