93% of customers agreed ‘it worked all day long at home, work and the gym’. Subtle, not overpowering and scents that last all day long so you can stay confident and fresh. Rigorously tested on sweaty athletes.
Like you, this plant powered formula is focused on living better for longer. No aluminium, aerosol gases, petroleum or parabens. Natural ingredients only.
Buy once, then you only ever need to buy refills.100% recyclable refill packaging that can go straight into the paper stream, or compost pile and not the plastic heaps.
A little goes along way, lasting 8 weeks, 3x the life of an aerosol. Delivered direct to your door, that’s just 25p a day to stay fresh - with the right ingredients for your body and health.
What our customers have to say...
Frequently Asked Questions
Dermatologically tested? No, we have done consumer trials, see FAQs for results
Nuts? No, no nut-based ingredients
Animal testing? No. Sold in China? No
Allergies? Please check full inci list. We list everything including not hiding fragrance under the word ‘parfum’
Suitable during pregnancy? Yes
Refillable? Deodorant - Yes
Storage Below 25 degrees in a cool, dark place
Free from Parabens, petroleum, PEGs, propylene glycol, artificial fragrance, GM modified ingredients, SLS, Gluten
Natural & organic? Entirely natural with organic ingredients. Most brands would happily say 100%. Proverb means truth. All emulsions made in the UK have to have a preservative. We use the organic certification allowed preservative dehydroacetic acid. Although you are allowed to label it natural it isn’t truly. There is 0.6% in the bottle as legally required.
Our dedication to natural & organic Greenwashing brands pretending to be natural, is rife and only getting worse. We will only ever tell you the truth about our ingredients, the sources and which elements are natural, organic or the legal required preservatives. We formulate with painstaking dedication to this mantra for your health but also as it ensures the elite grown version of each ingredient.
Made in England? Yes, formulated and made in England where our headquarters are. ingredients are sourced sustainably from around the world. Lifefuelled humans using the products globally.
In vitro & in vivo lab proven actives? Yes, we have selected many active ingredients with strong in vitro and in vivo testing results for the individual ingredients. Combining this with researching the source, origins and ethics of each ingredient.
‘Clean’ brands tend to be younger and newer to market and thus don’t usually invest the large amount of funds needed to clinically trial products to prove results in an independent lab. Not us; we are firmly committed to do this as the clean, organic and natural sector has to prove it works. As we grow the brand, we will grow the investment into clinical testing as a priority.
Believe it or not you can do clinical deodorant trials, but we are not at the stage of being able to invest in these yet. They actually do it by sniffing armpits- what a job!
Proverb Consumer Trials: In our pre-launch testing we sent out over 500 products to more than 200 participants to get real life feedback on how the product was working. We were blown away by the results with a 97% satisfaction rating and 93% reporting that the product worked all day.
The deodorant should glide on well. If you feel your armpits once it has dried there is a thin light powder coating, not something you feel unless you touch with your fingertips.
The Proverb scents are subtle and clearly natural, but they last all day. When you switch from mainstream to natural deodorant you can go through an ‘armpit adjustment phase’. Your body gets rid of the toxins built up in the skin plus your sweat glands have to adapt to not being blocked by ingredients like aluminium. You can feel like you sweat more and not smell great.
This does not happen to everyone. If it does it can take up to 14- 30 days for your body to regulate itself. Make sure you drink lots of water, wear natural fibres, wash your armpits every day and apply your deodorant more frequently. Be patient, don’t give up on the process. Your body is insanely clever and will find a natural balance.
READ MORE: Click here
WHAT ELSE CAN I DO FOR SWEAT & BO?
Our founders have 20 years of professional sweaty sport (Luke) and skincare expertise (Kirstie) so they are well placed to help educate. Thus, the Proverb blog is full of helpful tips. Click here to read more on ‘How to control sweat ??’
PROVERB 4 X 4 X 4
Your deodorant is the first product in your 4 x 4 x 4 morning routine. If you love it then the next stages are to try the skincare program, built to the same ingredient and results ethos.
Use your products in prescribed order: Deodorant, Facial Cleanse & Shave Nutrient Mud, Serum, Moisturiser and include 4 Proverb facial gym massage moves, to look and feel in peak condition.
Twice a week also use the Energising Facial Scrub.
If you would like samples of Proverb skincare added to your deodorant order please ask. These come in our home compostable sachets so there is no plastic wastage.
You need only one of our solid, hardwearing deodorant cases that can be used over and over again. They are smooth to touch, never dent and are happy rolling around in your gym and travel bag. They are suitable to put in the dishwasher and on average will save you adding 8-12 deodorant cases a year to plastic landfill.
The elephant in the room- but the case is plastic??? Sure is. We have made organic and natural skincare since 2007 and the right packaging choice for this is a huge part. We are well practiced at it and have used many options in our ranges - glass, aluminium, PET plastics, bioplastics. Clearly, we started this journey believing the case would never be plastic, we went straight to cardboard tubes. However, we are also academics and research everything to the hilt and if you are really willing to take the time and learn, then it is never that simple. All the marketing of “deodorant cases made entirely from plants” or aluminum being better for the world is frankly just that - marketing.
Kirstie explains this deodorant case transition through paper, aluminum, bioplastics, post-consumer plastic and how there is never black and white answers in the pursuit to stop excess packaging-only grey and an awful lot of marketing crap and consumer misperception. Read More.
Paper: Your deodorant refill arrives in a beautiful very specialist paper wrap, that protects the deodorant but can also be put straight into the paper stream or compost.
Wheel-Loop Back: When you finish the refill there is a small PET plastic wheel on the base- it looks like a Trivia Pursuits cheese wheel! Please keep and collect these and we will send you a special bag to get them back to us, at no cost to you so we can loop them back into production. They are widely recycled if required.
We get rave reviews about the aromas-you can smell our spa product and treatment background!
Wild Mint & Eucalyptus is blended with geranium and a dash of lavender. Invigorating, a ‘wake up and focus’ aroma and perfect for the morning or a hard day ahead.
Coconut & Tonka is a gentler smell. The coconut is not blended with sweet vanilla which is very typical in coconut fragrance. Instead, you have some coffee, apricot and apple. Combined with the darker oriental tonka smell, you get an interesting coconut combination.
Unfragranced does not smell, but if you have sensitive unhappy armpits, they will thank you for it!
The deodorant is smooth to apply. If you feel your armpits once it has dried there is a thin light powder coating, not something you feel unless you touch with your fingertips.