Hydrate ‘Stepping up’ Program

Dermatologically tested? Yes.
Clinically proven to moisturise? Yes, * controlled tests independently carried out by Cutest Systems Ltd, Cardiff.
Nuts? No, no nut-based ingredients.
Vegan? Yes
Animal testing? No.
Sold in China? No.
Allergies? Please check full INCI list. We list everything including not hiding fragrance under the word ‘parfum’.
Suitable during pregnancy? Yes.
Recyclable? Yes, all our packaging is 100% recyclable + you can reuse the pump.
Refillable? Moisturiser - This product has a Proverb ‘reload’, part of our minimal waste skincare system. On order one, you get the outer box, glass bottle and pump. On all ongoing orders you do not get the box or pump. You reuse your pump from order one. The bottle will arrive with a small recyclable aluminium cap. Globally pumps and atomisers are very hard to recycle as they are mixed materials so we are on a mission to get rid of them. You only need one. Mud - no, but we are working on it.
Storage Below 25 degrees in a cool, dark place.

Free from Parabens, petroleum, PEGs, propylene glycol, artificial fragrance, GM modified ingredients, SLS, Gluten

Natural & organic? Entirely natural with organic ingredients. Most brands would happily say 100%. Proverb means truth. All emulsions made in the UK have to have a preservative. We use the organic certification allowed preservative dehydroacetic acid. Although you are allowed to label it natural it isn’t true. There is 0.6% in the bottle as legally required.

Our dedication to natural & organic Greenwashing brands pretending to be natural, is rife and only getting worse. We will only ever tell you the truth about our ingredients, the sources and which elements are natural, organic or the legally required preservatives. We formulate with painstaking dedication to this mantra for your health but also as it ensures the elite grown version of each ingredient.

Made in England? Yes, formulated and made in England where our headquarters are. ingredients are sourced sustainably from around the world. Lifefuelled humans using the products globally.

In vitro & in vivo lab proven actives? Yes, we have selected many active ingredients with strong in vitro and in vivo testing results for the individual ingredients. Combining this with researching the source, origins and ethics of each ingredient.

‘Clean’ brands tend to be younger and newer to market and thus don’t usually invest the large amount of funds needed to clinically trial products to prove results in an independent lab. Not us; we are firmly committed to do this as the clean, organic and natural sector has to prove it works. As we grow the brand, we will grow the investment into clinical testing as a priority but below are our test results so far!

Dermatological testing: All Proverb skincare has been successfully Dermatologically tested

Full formula clinical in vivo trials: Hydration Pro Moisturiser has been clinically proven to moisturise.* In a controlled study Hydration Pro Moisturiser outperformed the leading male skincare brand’s daily moisturiser.* This level of testing at launch from a young, new brand is unheard of in the organic and natural sector. Lab tests on individual ingredients: *Controlled tests independently carried out by Cutest Systems Ltd, Cardiff.

*This level of testing at launch from a young, new brand is unheard of in the organic and natural sector.

Lab tests on individual ingredients:

HYDRATION PRO MOISTURISER

Amino acids and peptide complex from coconuts - in vitro tests showed a 32% reduction in the number of wrinkles when used twice daily over a 42 day period.

Hyaluronic acid proven to reduce TEWL (transepidermal water loss) and increase skin hydration by up to 10% from the control group and more than 20% reduction of oiliness was seen in 12 weeks.

Antarctic glycoproteins - With its natural cryoprotective properties against water loss and dry skin allied with increased Collagen synthesis by up to 34% and the ability to reduce wrinkles depth by an average of 44% in just 30 days, this sustainably sourced marine supplement will lead to a younger and firmer-looking complexion.

CLEANSE & SHAVE NUTRIENT MUD

Freeze-dried acai berry powder has the highest ORAC value (Oxygen Radical Absorbance Capacity) of any other fruit/berry per 100g serving.

Stage one with the Nutri Mud is to get used to it as it is such a different texture to most face wash and cleansers! We are always truthful and it takes an open mind which once people conquer they tell us they would never go back! It helps to not use too much in this phase and ensure you use some water with it.

Your skin should immediately look calmer and more of an even colour tone once you have used the Cleanse and Shave Nutrient Mud.

After applying Hydration Pro Moisturiser your skin should feel immediately more comfortable and softer

We would expect within the first week that your skin will look brighter, less tired and feel more nourished.

The combination of ingredients is focused on reducing skin stress and improving hydration so your skin looks smooth and never dry or tired.

Remember as your skin cycle is approximately 28 days when you change to any new skincare you should commit to 4 weeks to ensure your skin likes it.

1. Proverb 4 x 4 x 4 – your skincare program
2. Proverb Skin Life lessons

For best results use the products as part of your Proverb 4 x 4 x 4.

Proverb 4 x 4 x 4 Your 4-minute routine in the morning and evening. Use your products in prescribed order: Cleanser, Serum, Moisturiser and include 4 facial gym massage moves.

Twice a week also use the Energising Facial Scrub.

Proverb expert skin lifelessons Proverb means statements of truth and the truth is what you do internally will impact your skin just as much if not more than what you do on the outside. We have made a HYDRATE book of Skin Lifelessons - all the additional hacks and tips you need to help your skin concerns. Download using link below:

link

Cleanse & Shave Nutrient Mud

It has a very unique texture-like whipped mud that glides on and makes your skin feel cool. Apply it neat and it feels like a creamy clay mask texture. However, as soon as you add water to your face it becomes an emulsified creamy face wash allowing you to really massage the skin and boost blood and nutrients to the skin cells.

The combination of natural clays is crucial to the anti-redness and smooth, even skin colour, but they are white. All skins - but especially darker skins definitely need a clean face flannel or muslin cloth to remove it. This is a win, as the cloth will also provide a gentle exfoliation.

It is the Proverb aroma people report they love the most, it smells clean and calming. Citrus and a woody tone behind this.

Hydration Balance Pro Moisturiser

Citrus tones of bergamot, lemon peel and both sweet and bitter orange made more interesting with a unique blend of basil, thyme and mountain pepper so it is never too sweet.

A creamy texture that glides on and absorbs easily.