Male Optimal Health – Natural Non-Toxic Anti Ageing + Hydration Skincare Routine

Dermatologically tested? Yes the skincare products are. With the deodorant, no, we have done consumer trials, see FAQs for results.
Vegan? Yes
Animal testing? No.
Sold in China? No
Allergies? Please check full inci list. we list everything including not hiding fragrance under the word ‘parfum’
Suitable during pregnancy? yes
Recyclable? Yes, all our packaging is 100% recyclable with our new tubes using aluminium, one of the most recyclable materials currently in us.
Storage Below 25 degrees in a cool, dark place

Free from Parabens, petroleum, PEGs, propylene glycol, artificial fragrance, GM modified ingredients, SLS, Gluten

Natural & organic? Entirely natural with organic ingredients. Most brands would happily say 100%. Proverb means truth. All emulsions made in the UK have to have a preservative. We use the organic certification allowed preservative dehydroacetic acid. Although you are allowed to label it natural it isn’t truly. There is 0.6% in the bottle as legally require.

Our dedication to natural & organic Greenwashing brands pretending to be natural, is rife and only getting worse. We will only ever tell you the truth about our ingredients, the sources and which elements are natural, organic or the legal required preservatives. We formulate with painstaking dedication to this mantra for your health but also as it ensures the elite grown version of each ingredient.

Made in England? Yes, formulated and made in England where our headquarters are. Ingredients are sourced sustainably from around the world. Lifefuelled humans using the products globally.

In vitro & in vivo lab proven actives? Yes, we have selected many active ingredients with strong in vitro and in vivo testing results for the individual ingredients. Combining this with researching the source, origins and ethics of each ingredient.

‘Clean’ brands tend to be younger and newer to market and thus don’t usually invest the large amount of funds needed to clinically trial products to prove results in an independent lab. Not us; we are firmly committed to do this as the clean, organic and natural sector has to prove it works. As we grow the brand, we will grow the investment into clinical testing as a priority but below are our test results so far!

Dermatological testing All Proverb skincare has been successfully Dermatologically tested.

Lab tests on individual ingredients

Antarctic glycoproteins- With its natural cryoprotective properties against water loss and dry skin allied with increased Collagen synthesis by up to 34% and the ability to reduce wrinkles depth by an average of 44% in just 30 days, this sustainably sourced marine supplement will lead to a younger and firmer-looking complexion.

Freeze dried acai berry powder has the highest ORAC value (Oxygen Radical Absorbance Capacity) of any other fruit/berry per 100g serving.

Believe it or not you can do clinical deodorant trials, but we are not at the stage of being able to invest in these yet. They actually do it by sniffing armpits- what a job!

Proverb Consumer Trials: In our pre-launch testing we sent out over 500 products to more than 200 participants to get real life feedback on how the product was working. We were blown away by the results with a 97% satisfaction rating and 93% reporting that the product worked all day.

THE CASE

You need only one of our solid, hardwearing deodorant cases that can be used over and over again. They are smooth to touch, never dent and are happy rolling around in your gym and travel bag. They are suitable to put in the dishwasher and on average will save you adding 8-12 deodorant cases a year to plastic landfill.

The elephant in the room- but the case is plastic??? Sure is. We have made organic and natural skincare since 2007 and the right packaging choice for this is a huge part. We are well practiced at it and have used many options in our ranges - glass, aluminium, PET plastics, bioplastics. Clearly, we started this journey believing the case would never be plastic, we went straight to cardboard tubes. However, we are also academics and research everything to the hilt and if you are really willing to take the time and learn, then it is never that simple. All the marketing of “deodorant cases made entirely from plants” or aluminum being better for the world is frankly just that - marketing.

Kirstie explains this deodorant case transition through paper, aluminum, bioplastics, post-consumer plastic and how there is never black and white answers in the pursuit to stop excess packaging-only grey and an awful lot of marketing crap and consumer misperception. Read More.

THE REFILL

Paper: Your deodorant refill arrives in a beautiful very specialist paper wrap, that protects the deodorant but can also be put straight into the paper stream or compost.

Wheel-Loop Back: When you finish the refill there is a small PET plastic wheel on the base- it looks like a Trivia Pursuits cheese wheel! Please keep and collect these and we will send you a special bag to get them back to us, at no cost to you so we can loop them back into production. They are widely recycled if required.

With the body wash, this is something you will have never seen before - a planet first in beauty packaging. A few eco-pioneers have made home compostable pouches, but to date, these have NEVER held beauty creams, emulsions, gels and liquid. Normally these pouches contain powders that you then have to mix with water. The Proverb Planet first pouch is the game changer for the beauty industry and one we can’t wait to share for the greater good. Imagine a beauty industry that can be delivered in wood pulp paper-based packaging. Packaging that helps make biomass and soil, not landfill and ocean-bound plastic heaps.The entire pouch is fully tested to TUV OK compost home. The ink is also accredited by TUV OK Compost at home and is proven to have no ecotoxicity to the soil. It does mean that we don’t apply protective anti-scratch layers to the pouch that would stop the composting process, so you may find marks occurring on the paper. It has been fully tested and accredited to EN13432 the industrialised compost standards too. Home Compost (e.g. your garden compost) - 26 weeks at ambient temperature (<30C). Industrial Compost (local council food bin) –12 weeks at 60C. To help the process we advise cutting the pouch into smaller pieces and always ensuring your home compost has air and moisture.