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Organic Beauty And Skincare Searches On The Rise


How much more concerned with sustainable beauty are we? At Proverb we decided to take a look at the latest Google search trends to find how much the eco concerns regarding skincare and beauty have changed in the past year. The results were astounding.

We found a major popularity boost in eco-friendly beauty and organic skin care products amongst Brits. Google searches for ‘eco-friendly skin care products’ alone rose by 150% year on year.

‘Sustainable skin care products’ and ‘Organic skin care products’ also saw a popularity increase 100% and 88% respectively. Beauty and skincare went hand in hand: ‘Eco friendly beauty’ searches increasing by 40%.

These increased environmental concerns were felt across all aspects of daily life: Brits’ searches for environmentally friendly and eco-friendly cleaning products rose 53% and 30% respectively. And it’s also about giving: ‘Sustainable gifts’ had an average of 2,400 monthly searches in 2021.

As UK searches for eco-friendly & organic skin care products soared in 2021, the market felt the shift. According to Statistica, sales value of organic health and beauty products in the UK from 2010 to 2020 have increased exponentially. In 2020, the value of sales reached £120.2 million, having almost quadrupled in less than ten years. 

Our research also found that UK consumers care about reducing the amount of plastic in their beauty products: searches for ‘plastic free beauty’ rose by 40% in 2021 and ‘refillable beauty’ by 50%.

This is why we’ve taken it a step further here at Proverb. Besides our refillable deodorant and refillable sanitiser, we have just launched new aluminium packaging for our best selling Cleanse & Shave Nutrient Mud and Energising Facial Scrub and are on the way to making our full natural skincare range plastic free.

So keep your eyes peeled on our socials for our latest product changes: @proverbskin