FREE SHIPPING ON ORDERS £20+ NEW ANTI AGE SERUM NOW AVAILABLE

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FREE SHIPPING ON ORDERS £20+
NEW ANTI AGE SERUM NOW AVAILABLE

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INGREDIENT FOCUS - ACAI


Ever wondered which berry has the highest free radial absorption of any super-fruit?

Wonder now more. Freeze dried Acai Berry or Brazilian’s Black Gold (as it is known) has the highest ORAC value (Oxygen Radical Absorbance Capacity) of any other fruit or berry per 100g serving. OK, but why is this important!!

Well in short these oxygen (free) radicals are toxic byproducts of oxygen metabolism that can cause significant damage to living cells and tissues in a process called "oxidative stress." This stress is associated with a significant number of diseases as well as the signs of ageing.

The vitamins and minerals the body uses to counteract oxidative stress are called antioxidants and the more you have of these in your body the better you are protected.

So as in all things it is a balance between reducing the environmental factors (pollution for example) and behavioural factors (smoking for example) that cause these free radicals and finding as many ways to boost the level of antioxidants in your body.

That is why our ingredient focus this time around is on ACAI something you should add to your daily juice or shake for an extra hit of anti oxidant protection for you and your skin and why we have put into our best selling products to make sure you are protected from the outside in as well.

Acai has a truly amazing nutrient profile with a combination of omega-3, omega-6 and omega 9 essential fatty acids that support cellular structure, phytosterols, vitamins such as B1, B2, B3, E, and C, minerals such as phosphorus, calcium, and potassium, and essential amino acids.

Crucially the Acai fruit is rich in anthocyanins and phenols, which are powerful antioxidants. Research shows that the content of anthocyanins is reported to be an astounding 10-30 times higher than the anthocyanin content of red wine grapes! Studies have also shown that the phenols in Acai Berry Oil may help destroy and protect against cancer cell formation.

And of great importance to us the Acai used in our products is sustainable and supports local communities allowing us to make sure that this ‘super fruit’ will be around to protect us all for generations to come.